Number of sales



Number of sold articles during a certain time period.Variables: # sold articles, # returned articlesMeasured as: Amount (pieces, units, etc), Calculation: Sum of (# sold articles - # returned articles)

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Sales taken up by top customers



Sales of goods and services taken up by the key customers of the organization, i.e. top 10% to 20% of customers. Top has to be predefined: is it based on number of purchased goods, turnover, or something else?Variables: Sales, top customersMeasured as: Rate (%), Amount (pieces),

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Customer Acquisition



The rate to which an organisation, business unit or department attracts or wins new customers or business. Choose between real wins or leads (attracts). Mind that this is not a conversion rate.Variables: Number of new customers or businessMeasured as: Rate (%),

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Sales progress



Comparing current sales results to the sales results of prior periods, is an activity engaged in by all business owners and managers.Variables: actual sales $ current period, actual sales $ prior periodMeasured as: Value ($/€), Calculation: (actual sales $ current period - actual sales $ prior period)

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Net sales



Gross sales minus any returns and allowances given.Variables: Gross sales, returns, allowancesMeasured as: Value ($/€), Calculation: Gross sales - returns - allowances

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