Return on Marketing Investment (ROMI) can help you in optimizing your earings from marketing activities. Improving ROMI says your marketing effectiveness has grown, resulting in higher revenues and market share.Variables: Investments in marketing, earnings from marketing activitiesCalculation: (Earnings / investment) * 100%Measured as: Percentage (%), Interpretation of results: Higher is ...
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Posted in All sectors, Finance & Control, Financial, KPI | No Comments »
The revenues (before interest, taxes and dividends) earned on invested capital.
calculated by dividing the total capital into earnings before interest, taxes, or dividends are paid.
Variables: Revenues, investment
Calculation: (revenues / investment) * 100%
Measured as: Percentage (%),
Interpretation of results: Higher is better
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Posted in All sectors, Finance & Control, Financial, KPI | No Comments »
Number of sold articles during a certain time period.Variables: # sold articles, # returned articlesMeasured as: Amount (pieces, units, etc), Calculation: Sum of (# sold articles - # returned articles)
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Posted in All private sectors, Financial, KPI, Sales / Aftersales | No Comments »
Insight in stock growth per product/article (or group of products/articles) in comparison to a certain timespan.Variables: # purchased articles, # of articles on stock, # of sold articles, # of returned articles, dateMeasured as: Percentage (%), Calculation: ((# of purchased articles + # articles on stock)-(# of sold articles - ...
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Posted in All private sectors, Internal Process, Inventory, KPI | No Comments »
Number of returned products or percentage of the total number products that has been returned. The cause of the measured returns are worth measuring: are they damaged or broken or is the customer simply not satisfied with it?Variables: Returned products, total number of sent productsMeasured as: Percentage (%), Amount (pieces, ...
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Posted in All sectors, Customer, KPI, Sales / Aftersales | No Comments »
