Hours spent on R&D



Part of all the working hours within the organization that have been spent on Research & Development.Variables: R&D hours, total hoursMeasured as: Percentage (%), Amount (pieces, units, etc), Calculation: R&D hours / total spent hours

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Brand image



Brand image index (%) based on marketing research. The image can be a score (on a predefined scale) a customer or random people from a population gives to the brand name. Mind that brand image is not the same as being (well-) known.Variables: Image figures from researchMeasured as: Rate (%),

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Innovation resources



Amount of resources made available for continuous innovationVariables: resourcesMeasured as: Value ($/€), Amount (pieces),

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