KPI Portal

Return on Marketing Investment (ROMI)

Return on Marketing Investment (ROMI) can help you in optimizing your earings from marketing activities. Improving ROMI says your marketing effectiveness has grown, resulting in higher revenues and market share.Variables: Investments in marketing, earnings from marketing activitiesCalculation: (Earnings / investment) * 100%Measured as: Percentage (%), Interpretation of results: Higher is ...

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Brand image

Brand image index (%) based on marketing research. The image can be a score (on a predefined scale) a customer or random people from a population gives to the brand name. Mind that brand image is not the same as being (well-) known.Variables: Image figures from researchMeasured as: Rate (%),

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