KPI Portal

Sales taken up by top customers

Sales of goods and services taken up by the key customers of the organization, i.e. top 10% to 20% of customers. Top has to be predefined: is it based on number of purchased goods, turnover, or something else?Variables: Sales, top customersMeasured as: Rate (%), Amount (pieces),

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Customers lost

Number of customers, or the percentage of customers from the total customer file, that has been lost and is not a customer anymore. Variables: Amount of lost customers, total number of customersMeasured as: Rate (%), Amount (pieces), Calculation: Amount of lost customers, or the amount of lost customers / total ...

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Average customer size by category

The average size of customers. The term size has to be predefined, examples are the turnover of the customer, the market share, the sales to the specific organization, etc.Variables: Sum of the size of the customers, number of customersMeasured as: Amount (pieces), Calculation: Sum of the size of the customers ...

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Customer loyalty

Percentage of customer retention within customer categories. Retention: after the first transaction, a customer will return within a predefined period. Variables: number of customers, number of returning customers Measured as: Rate (%), Calculation: Retention customers / total customers

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Customer Acquisition

The rate to which an organisation, business unit or department attracts or wins new customers or business. Choose between real wins or leads (attracts). Mind that this is not a conversion rate.Variables: Number of new customers or businessMeasured as: Rate (%),

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