Number of visits made to a predefined set of customers (high potential, top 10 customers in turnover or profitability, etc.) to maintain and/or build a long term relationship with those customers.Variables: Number of visitsMeasured as: Amount (pieces, units, etc), Calculation: Sum of the number of visits.





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The number of backlinks to your website is an indicator of the popularity of your site for search engines. The higher the number of backlinks, the more popular your site seems to be for search engines.Variables: BacklinksMeasured as: Amount (pieces, units, etc), Calculation: Number of backlinks

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Number of potential (customers) that have been referred to the organization by a certain predefined third party, e.g. clients or suppliers.Variables: ReferralsMeasured as: Amount (pieces, units, etc), Calculation: Sum of referrals

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Average number of contacts made with customers. A possible dimension is the organizational level, e.g. contact per department or customer, or client categories, e.g. top 10 clients.Variables: Number of contactsMeasured as: Amount (pieces, units, etc),

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Sales of goods and services taken up by the key customers of the organization, i.e. top 10% to 20% of customers. Top has to be predefined: is it based on number of purchased goods, turnover, or something else?Variables: Sales, top customersMeasured as: Rate (%), Amount (pieces),

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