Total number of complaints (both absolute as presented as % of customers). This measure is an indicator of poor processes. Focus on bringing average number of complaints down.Variables: Number of complaints (, number of customers)Calculation: Number of complaints. Or: (Number of complaints / Number of customers) * 100%Measured as: Percentage ...
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2 votes, average:
4 out of 5)
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Posted in All sectors, Internal Process, KPI, Sales / Aftersales | No Comments »
Number of visits made to a predefined set of customers (high potential, top 10 customers in turnover or profitability, etc.) to maintain and/or build a long term relationship with those customers.Variables: Number of visitsMeasured as: Amount (pieces, units, etc), Calculation: Sum of the number of visits.
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3 votes, average:
4 out of 5)
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Posted in All sectors, Customer, KPI, Marketing | No Comments »
The number of backlinks to your website is an indicator of the popularity of your site for search engines. The higher the number of backlinks, the more popular your site seems to be for search engines.Variables: BacklinksMeasured as: Amount (pieces, units, etc), Calculation: Number of backlinks
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1 votes, average:
5 out of 5)
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Posted in Customer, E-commerce, KPI, Marketing | No Comments »
Number of potential (customers) that have been referred to the organization by a certain predefined third party, e.g. clients or suppliers.Variables: ReferralsMeasured as: Amount (pieces, units, etc), Calculation: Sum of referrals
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Posted in All sectors, Customer, KPI, Sales / Aftersales | No Comments »
Average number of contacts made with customers. A possible dimension is the organizational level, e.g. contact per department or customer, or client categories, e.g. top 10 clients.Variables: Number of contactsMeasured as: Amount (pieces, units, etc),
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Posted in All sectors, Customer, KPI, Marketing | No Comments »
