KPI Portal

Brand image

Brand image index (%) based on marketing research. The image can be a score (on a predefined scale) a customer or random people from a population gives to the brand name. Mind that brand image is not the same as being (well-) known.Variables: Image figures from researchMeasured as: Rate (%),

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Brand recognition

Part of a predefined population that recognises the brand. Variables: Population size, number of recognisers Measured as: Rate (%), Calculation: Recognised / Total population

Posted in Customer, KPI, Marketing | 1 Comment »