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Number of sales



Number of sold articles during a certain time period.Variables: # sold articles, # returned articlesMeasured as: Amount (pieces, units, etc), Calculation: Sum of (# sold articles - # returned articles)

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Revenue



Number of articles sold at a certein price during a certain time period.Variables: selling price, # sold articles, returned articlesMeasured as: Value ($/€), Calculation: Sum of ((Selling price * # sold articles) - (selling price * returned articles))

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Stock value



Insight in stock growth per product/article (or group of products/articles) in comparison to a certain timespan.Variables: # purchased articles, # of articles on stock, # of sold articles, # of returned articles, dateMeasured as: Percentage (%), Calculation: ((# of purchased articles + # articles on stock)-(# of sold articles - ...

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Staff expenses



The total costs of expenses (salaries) of personnel per time period.Variables: Amounts of salaryMeasured as: Value ($/€), Calculation: Sum of gross salary

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Net Profit Margin



A ratio of profitability calculated as net income per time period, divided by the total revenues per time period. It measures how much out of every dollar of sales a company actually keeps in earnings.Variables: Revenue, Cost of Goods sold (COGS), taxesMeasured as: Percentage (%), Calculation: ((Revenue - COGS - ...

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