KPI Portal

Promotional Share per Item

The part of the total sales or turnover of an item that has been sold during a marketing campaign. Variables: sales, campaign salesMeasured as: Value ($/€), Percentage (%), Calculation: Campaign sales of an item / total sales of an item

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Sales taken up by top customers

Sales of goods and services taken up by the key customers of the organization, i.e. top 10% to 20% of customers. Top has to be predefined: is it based on number of purchased goods, turnover, or something else?Variables: Sales, top customersMeasured as: Rate (%), Amount (pieces),

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Average customer size by category

The average size of customers. The term size has to be predefined, examples are the turnover of the customer, the market share, the sales to the specific organization, etc.Variables: Sum of the size of the customers, number of customersMeasured as: Amount (pieces), Calculation: Sum of the size of the customers ...

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Brand image

Brand image index (%) based on marketing research. The image can be a score (on a predefined scale) a customer or random people from a population gives to the brand name. Mind that brand image is not the same as being (well-) known.Variables: Image figures from researchMeasured as: Rate (%),

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Customer Acquisition

The rate to which an organisation, business unit or department attracts or wins new customers or business. Choose between real wins or leads (attracts). Mind that this is not a conversion rate.Variables: Number of new customers or businessMeasured as: Rate (%),

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