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	<title>KPI Portal &#187; Marketing</title>
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	<link>http://www.kpi-portal.com</link>
	<description>The first step to a steerable organization</description>
	<pubDate>Sun, 11 Apr 2010 15:58:01 +0000</pubDate>
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	<language>en</language>
			<item>
		<title>Visits to customers</title>
		<link>http://www.kpi-portal.com/bsc/customer/visits-to-customers/</link>
		<comments>http://www.kpi-portal.com/bsc/customer/visits-to-customers/#comments</comments>
		<pubDate>Sat, 13 Sep 2008 17:17:33 +0000</pubDate>
		<dc:creator>tdomf_bce4b</dc:creator>
		
		<category><![CDATA[All sectors]]></category>

		<category><![CDATA[Customer]]></category>

		<category><![CDATA[KPI]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[relationship]]></category>

		<category><![CDATA[visit]]></category>

		<guid isPermaLink="false">http://www.kpi-portal.com/?p=135</guid>
		<description><![CDATA[Number of visits made to a predefined set of customers (high potential, top 10 customers in turnover or profitability, etc.) to maintain and/or build a long term relationship with those customers.
Variables: Number of visits
Measured as: Amount (pieces, units, etc), 
Calculation: Sum of the number of visits.
Originally posted at KPI Portal: Your first step to a [...]]]></description>
		<wfw:commentRss>http://www.kpi-portal.com/bsc/customer/visits-to-customers/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Number of backlinks</title>
		<link>http://www.kpi-portal.com/bsc/customer/number-of-backlinks/</link>
		<comments>http://www.kpi-portal.com/bsc/customer/number-of-backlinks/#comments</comments>
		<pubDate>Mon, 25 Aug 2008 20:25:07 +0000</pubDate>
		<dc:creator>Bas van Raaij</dc:creator>
		
		<category><![CDATA[Customer]]></category>

		<category><![CDATA[E-commerce]]></category>

		<category><![CDATA[KPI]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[backlinck]]></category>

		<category><![CDATA[e-commerce]]></category>

		<guid isPermaLink="false">http://www.kpi-portal.com/?p=132</guid>
		<description><![CDATA[The number of backlinks to your website is an indicator of the popularity of your site for search engines. The higher the number of backlinks, the more popular your site seems to be for search engines.
Variables: Backlinks
Measured as: Amount (pieces, units, etc), 
Calculation: Number of backlinks
Originally posted at KPI Portal: Your first step to a [...]]]></description>
		<wfw:commentRss>http://www.kpi-portal.com/bsc/customer/number-of-backlinks/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Number of unique pages</title>
		<link>http://www.kpi-portal.com/bsc/customer/number-of-unique-pages/</link>
		<comments>http://www.kpi-portal.com/bsc/customer/number-of-unique-pages/#comments</comments>
		<pubDate>Mon, 25 Aug 2008 20:21:45 +0000</pubDate>
		<dc:creator>Bas van Raaij</dc:creator>
		
		<category><![CDATA[Customer]]></category>

		<category><![CDATA[E-commerce]]></category>

		<category><![CDATA[KPI]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[e-commerce]]></category>

		<category><![CDATA[page]]></category>

		<category><![CDATA[unique]]></category>

		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://www.kpi-portal.com/?p=131</guid>
		<description><![CDATA[It is not about having the biggest website, but about having the lowest fluctuations in search engines. It&#8217;s not about the number of pages in your database, but about the number of pages search engines have found on your domain.
Enter the following seach code into google: &#8220;site:www.website.com&#8221; and look at the number of search results.
Variables: [...]]]></description>
		<wfw:commentRss>http://www.kpi-portal.com/bsc/customer/number-of-unique-pages/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Order frequency</title>
		<link>http://www.kpi-portal.com/bsc/customer/order-frequency-2/</link>
		<comments>http://www.kpi-portal.com/bsc/customer/order-frequency-2/#comments</comments>
		<pubDate>Sun, 20 Jul 2008 19:39:56 +0000</pubDate>
		<dc:creator>tdomf_bce4b</dc:creator>
		
		<category><![CDATA[All private sectors]]></category>

		<category><![CDATA[Customer]]></category>

		<category><![CDATA[KPI]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[frequency]]></category>

		<category><![CDATA[order]]></category>

		<guid isPermaLink="false">http://www.kpi-portal.com/?p=120</guid>
		<description><![CDATA[The period betweed two orders of a certain customer or section of customers.
Variables: order dates
Measured as: Time (e.g. years, minutes), 
Calculation: Period between order dates.
Originally posted at KPI Portal: Your first step to a fully steerable organization!
Order frequency


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]]></description>
		<wfw:commentRss>http://www.kpi-portal.com/bsc/customer/order-frequency-2/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Direct communications</title>
		<link>http://www.kpi-portal.com/bsc/customer/direct-communications/</link>
		<comments>http://www.kpi-portal.com/bsc/customer/direct-communications/#comments</comments>
		<pubDate>Fri, 20 Jun 2008 19:08:43 +0000</pubDate>
		<dc:creator>Bas van Raaij</dc:creator>
		
		<category><![CDATA[All sectors]]></category>

		<category><![CDATA[Customer]]></category>

		<category><![CDATA[KPI]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[contact]]></category>

		<guid isPermaLink="false">http://www.kpi-portal.com/?p=97</guid>
		<description><![CDATA[Average number of contacts made with customers. A possible dimension is the organizational level, e.g. contact per department or  customer, or client categories, e.g. top 10 clients.
Variables: Number of contacts
Measured as: Amount (pieces, units, etc), 
Originally posted at KPI Portal: Your first step to a fully steerable organization!
Direct communications


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]]></description>
		<wfw:commentRss>http://www.kpi-portal.com/bsc/customer/direct-communications/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Promotional Share per Item</title>
		<link>http://www.kpi-portal.com/bsc/financial/promotional-share-per-item/</link>
		<comments>http://www.kpi-portal.com/bsc/financial/promotional-share-per-item/#comments</comments>
		<pubDate>Wed, 11 Jun 2008 21:30:23 +0000</pubDate>
		<dc:creator>Bas van Raaij</dc:creator>
		
		<category><![CDATA[All private sectors]]></category>

		<category><![CDATA[Financial]]></category>

		<category><![CDATA[KPI]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[campaign]]></category>

		<category><![CDATA[item]]></category>

		<category><![CDATA[promotion]]></category>

		<guid isPermaLink="false">http://www.kpi-portal.com/?p=95</guid>
		<description><![CDATA[The part of the total sales or turnover of an item that has been sold during a marketing campaign.
Variables: sales, campaign sales
Measured as: Value ($/€), Percentage (%), 
Calculation: Campaign sales of an item / total sales of an item
Originally posted at KPI Portal: Your first step to a fully steerable organization!
Promotional Share per Item


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]]></description>
		<wfw:commentRss>http://www.kpi-portal.com/bsc/financial/promotional-share-per-item/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Sales taken up by top customers</title>
		<link>http://www.kpi-portal.com/bsc/customer/sales-taken-up-by-top-customers/</link>
		<comments>http://www.kpi-portal.com/bsc/customer/sales-taken-up-by-top-customers/#comments</comments>
		<pubDate>Wed, 11 Jun 2008 19:43:00 +0000</pubDate>
		<dc:creator>Bas van Raaij</dc:creator>
		
		<category><![CDATA[All private sectors]]></category>

		<category><![CDATA[Customer]]></category>

		<category><![CDATA[KPI]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Sales / Aftersales]]></category>

		<category><![CDATA[top]]></category>

		<guid isPermaLink="false">http://www.kpi-portal.com/?p=87</guid>
		<description><![CDATA[Sales of goods and services taken up by the key customers of the organization, i.e. top 10% to 20% of customers. Top has to be predefined: is it based on number of purchased goods, turnover, or something else?
Variables: Sales, top customers
Measured as: Rate (%), Amount (pieces), 
Originally posted at KPI Portal: Your first step to [...]]]></description>
		<wfw:commentRss>http://www.kpi-portal.com/bsc/customer/sales-taken-up-by-top-customers/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Average customer size by category</title>
		<link>http://www.kpi-portal.com/bsc/customer/average-customer-size-by-category/</link>
		<comments>http://www.kpi-portal.com/bsc/customer/average-customer-size-by-category/#comments</comments>
		<pubDate>Wed, 11 Jun 2008 19:32:20 +0000</pubDate>
		<dc:creator>Bas van Raaij</dc:creator>
		
		<category><![CDATA[All sectors]]></category>

		<category><![CDATA[Customer]]></category>

		<category><![CDATA[KPI]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[size]]></category>

		<guid isPermaLink="false">http://www.kpi-portal.com/?p=83</guid>
		<description><![CDATA[The average size of customers. The term size has to be predefined, examples are the turnover of the customer, the market share, the sales to the specific organization, etc.
Variables: Sum of the size of the customers, number of customers
Measured as: Amount (pieces), 
Calculation: Sum of the size of the customers / number of customers
Originally posted [...]]]></description>
		<wfw:commentRss>http://www.kpi-portal.com/bsc/customer/average-customer-size-by-category/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Brand image</title>
		<link>http://www.kpi-portal.com/bsc/customer/brand-image/</link>
		<comments>http://www.kpi-portal.com/bsc/customer/brand-image/#comments</comments>
		<pubDate>Sun, 08 Jun 2008 20:41:03 +0000</pubDate>
		<dc:creator>Bas van Raaij</dc:creator>
		
		<category><![CDATA[All sectors]]></category>

		<category><![CDATA[Customer]]></category>

		<category><![CDATA[KPI]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[brand]]></category>

		<category><![CDATA[image]]></category>

		<category><![CDATA[research]]></category>

		<guid isPermaLink="false">http://www.kpi-portal.com/?p=80</guid>
		<description><![CDATA[Brand image index (%) based on marketing research.
The image can be a score (on a predefined scale) a customer or random people from a population gives to the brand name. Mind that brand image is not the same as being (well-) known.
Variables: Image figures from research
Measured as: Rate (%), 
Originally posted at KPI Portal: Your [...]]]></description>
		<wfw:commentRss>http://www.kpi-portal.com/bsc/customer/brand-image/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Customer Acquisition</title>
		<link>http://www.kpi-portal.com/bsc/customer/customer-acquisition/</link>
		<comments>http://www.kpi-portal.com/bsc/customer/customer-acquisition/#comments</comments>
		<pubDate>Sun, 08 Jun 2008 20:17:28 +0000</pubDate>
		<dc:creator>Bas van Raaij</dc:creator>
		
		<category><![CDATA[All private sectors]]></category>

		<category><![CDATA[Customer]]></category>

		<category><![CDATA[KPI]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[acquisition]]></category>

		<category><![CDATA[Sales / Aftersales]]></category>

		<guid isPermaLink="false">http://www.kpi-portal.com/?p=77</guid>
		<description><![CDATA[The rate to which an organisation, business unit or department attracts or wins new customers or business.
Choose between real wins or leads (attracts).
Mind that this is not a conversion rate.
Variables: Number of new customers or business
Measured as: Rate (%), 
Originally posted at KPI Portal: Your first step to a fully steerable organization!
Customer Acquisition


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]]></description>
		<wfw:commentRss>http://www.kpi-portal.com/bsc/customer/customer-acquisition/feed/</wfw:commentRss>
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