Return on Marketing Investment (ROMI)

Return on Marketing Investment (ROMI) can help you in optimizing your earings from marketing activities. Improving ROMI says your marketing effectiveness has grown, resulting in higher revenues and market share.

Variables: Investments in marketing, earnings from marketing activities

Calculation: (Earnings / investment) * 100%

Measured as: Percentage (%),

Interpretation of results: Higher is better

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Posted in All sectors, Finance & Control, Financial, KPI

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