Customer traffic
This is simply the number of people passing through the doors of the retail store. Some companies install traffic counters to count the people coming and going. The traffic counter is usually set high enough to avoid counting the children coming through the doors as they cannot reasonably be expected to make a purchase, depending on the business of course. Information is taken from the traffic counter and downloaded – usually to the Head Office via polling – and is then used to make specific calculations regarding conversion rates.
Variables: Number of visiting customers
Measured as: Amount (#)
(No Ratings Yet)
Loading ...
